Saul Hansell of the New York Times has a
report (registration required) about
Micosoft's entry into the lucrative search word advertising space currently dominated by Google and Yahoo! (via its
Overture acquisition). You can read the article without registration at C|Net
News.com.
According to the article:
"The Microsoft Corporation will unveil today its own system for selling Web advertising as it struggles to compete
with Google and Yahoo in the expanding Web search business. The system, to be used by MSN, is meant to improve on those
of Microsoft's rivals by allowing marketers to aim ads on Web search pages to users based on their sex, age or
location."
This has been expected for some time. Details should become available later today.
