In a rebranding effort, Microsoft has launched a refreshed version of their FrontBridge service as Microsoft Exchange Hosted Services. Why use one
word in a product name when you can use four, right? Actually, in this particular case I actually think the new
name does a better job of communicating what the service is all about. This isn't a consumer product or service, and
can therefore afford to be branded in a more practical fashion.
Microsoft Exchange Hosted Services allow small and very small businesses to take advantage of the enhanced collaborative features and data security that users of Microsoft Outlook enjoy when using an Exchange server. Even one-man shops can benefit from hosted Exchange services due to Exchange support for many of the handheld devices available that run on Microsoft operating systems.
