DesignTechnica has a brief article summing up a study done by Forrester Research last year called the 2005 Technology Brand Scorecard. The
research company surveyed 4,732 households to determine which brands are well trusted and have "brand
potential", indicating an ability to increase their business. Unfortunately, Microsoft scored 20th out of 22
technology companies for trust, and was the only company to receive a negative brand potential score. The negative
brand potential score appears to indicate that while many people use Microsoft products, a high percentage would
happily leave them behind if a viable alternative was presented. Get the full rundown from DesignTechnica.
