The always entertaining Mike Elgan points to a Japanese site that purportedly has news of Sony launching a new 'PlayStation' brand of luxury goods, such as wine glasses, corkscrews, photo frames and even sweaters. While we haven't been able to confirm this, it's a rumor that's not all that difficult to believe given some of the crazy messages that have been coming out of Sony about the premium price point of the upcoming PlayStation 3 console. But PlayStation as a luxury brand? To be honest, even Xbox is a better brand name for that type of product line. Xbox implies something mysterious, something new. PlayStation implies a toy my one-year-old would play with.
