DesignTechnica has a brief article summing up a study done by Forrester Research last year called the 2005 Technology Brand Scorecard. The
research company surveyed 4,732 households to determine which brands are well trusted and have "brand
potential", indicating an ability to increase their business. Unfortunately, Microsoft scored 20th out of 22
technology companies for trust, and was the only company to receive a negative brand potential score. The negative
brand potential score appears to indicate that while many people use Microsoft products, a high percentage would
happily leave them behind if a viable alternative was presented. Get the full rundown from DesignTechnica.
Forrester: the Microsoft brand is not trusted
Class action suit in N.Y.
According to an article at the New York Daily News,
Microsoft has settled a class-action lawsuit in the state of New York that will allow anyone who purchased a Microsoft
operating system between 1994 and 2004 in the state to be eligible for a $12 settlement, up to a maximum of 5
purchases. The crazy thing is that no proof of purchase is required to take advantage of this settlement. As Elliott Back points
out, this means that everyone in New York is eligible to claim $60 from Microsoft with no requirement of backing
documentation proving they deserve the money.
